Study Shows Staging Sells Homes Faster

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According to a recent study shared by the National Association of Realtors (NAR) nearly half of seller’s agents stated that staging a home had decreased the amount of time on the market for sale. Additionally, 20% of buyer and seller agents polled stated that staging a home can increase the offer price anywhere between 1 and 5%.

"As days on market has lengthened for home sellers, it is not a surprise to see the return of home staging as a tool to attract potential buyers," said Jessica Lautz, NAR deputy chief economist and vice president of research. "Buyers want to easily envision themselves within a new home and home staging is a way to showcase the property in its best light."

The vast majority of buyer agents also said that a staged home makes it far easier for buyers to visualize the property set up as their own. Living rooms were stated to be the most important room to be staged followed by the primary bedroom and kitchen respectively. Vacant homes are most in need of these rooms filled and staged with appropriate furniture. For homes that sellers currently are living in, at times light staging is helpful with reducing, adding or rearranging furniture and decorations in order to show off the home’s true potential.

These days with so many real estate programs on television so many buyers are trained to expect to see homes for sale staged and looking more turnkey. This has set the bar for what they anticipate to see when touring homes for sale.

Professional real estate agents are trained and have the skills to assist sellers with what needs to be done to their particular home when it comes time to sell. This can include some decluttering, a little necessary updating, cleaning and staging. While the home may not be arranged as a homeowner typically had it, this valuable prep work can really make a big difference when putting the home on the market for sale.

Beth Dickerson

Boston, MA

Primary phone
(617) 510-8565
Email
[email protected]
Address
277 Dartmouth St. , 2nd Floor,
Boston, MA 02116

About The Author

One of Boston’s most reputable real estate brokers, Beth Dickerson has achieved more than $2 billion in sales and thousands of successful real estate transactions over her nearly thirty-year tenure. Beth has received national acclaim from the real estate industry and represents some of the most prestigious residents and properties across Massachusetts. Her enduring record as a top producer comes from the intuitive gift of sensing her clients’ needs. She has built a business that is referral-based at its core—a testament to her relationship-driven approach and penchant for exceeding expectations. It is this nuanced expertise that Beth leverages to guide many of her clients-turned-friends through some of the greatest milestones of their lives.

Beth was the proprietor of her own real estate company before joining the residential division of R. M. Bradley in 1993, where she was a top producer for more than a decade. In 2003, she founded her own boutique real estate firm, Dickerson Real Estate, before merging with Gibson Sotheby’s International Realty in 2007. Today, Beth attributes her success to her comprehensive marketing and advertising strategies, exclusive contact network, and unparalleled insight into neighborhoods like Back Bay, Beacon Hill, the South End and Waterfront. With an understanding that no two clients are alike, she works with clients in all phases of life—from first-time buyers to luxury developers, seasoned sellers and beyond. Beth offers clients the resources to aggressively market their property locally, nationally and globally, and her attention to detail, drive and enthusiasm are unmatched.

Beth has appeared in prestigious media outlets including The Wall Street Journal, Mansion Global, The Boston Globe, and Boston magazine, and was prominently featured as Greater Boston’s real estate expert on WCVB Chronicle in 2020. She has had the honor of serving as President of the Downtown Council of the Greater Boston Real Estate Board. For over ten years, she has been a Co-Chair and Committee Member for the Massachusetts General Pediatric Hospital for Children’s Storybook Ball. She serves as a Board Member of the Community Music Center of Boston and a member for the Perkins School for the Blind, Emerald Necklace Park Conservancy, Justine Liff Luncheon, Youth Villages and the Boys & Girls Club of Boston, among dozens of other organizations throughout the Boston area.

A long-time resident of Boston’s Back Bay, Beth was an active member of the community as she raised her two children: she served as treasurer of the Clarendon Street Playground and was an avid supporter of the Hill House Community Center.